Ad Age: What Your Taste in Beer Says About You

YORK, Pa. (AdAge.com) — The beer you drink says a lot about you — even before you’ve had a few too many.

Your choice of beer can be as telling about your personality as what kind of clothing you wear or the car that you drive. And if you don’t drink suds at all, or change brands depending on your mood — well, that says something too.

Read the full article here.

But here is their take on craft beer drinkers….

CRAFT BEERS
These specialty made beers get lumped into one category both because there are fewer fans (and thus less statistically significant data) of them, but also because the personalities of one type fairly well describe another. This group is more likely to spend time thinking about beer rather than work. They are more open-minded than most people, seek out interesting and varied experiences and are intellectually curious. Craft-beer drinkers also skew as having a lower sense of responsibility–they don’t stress about missed deadlines and tend to be happy-go-lucky about life.

Craft-beer lovers are 153% more likely to always buy organic, 52% more likely to be fans of the show “The Office” and 36% more likely to be the ones to choose the movie they are going to see at the theater

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~ by OkieBrewReview on November 6, 2009.

3 Responses to “Ad Age: What Your Taste in Beer Says About You”

  1. I’m surprised PBR isn’t on there with a stab at hipsters.

  2. “This group is more likely to spend time thinking about beer rather than work” and “craft-beer drinkers also skew as having a lower sense of responsibility”. So that explains why I’m at the office reading a beer blog..damn these guys are good!

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