Sam Adams, Weihenstephan to brew new beer

October 21, 2009
FREISING, Germany –Boston Beer Co., maker of Samuel Adams, will team up with a venerable German brewery to jointly brew a new craft beer to be marketed in Germany and the U.S. next spring.

Boston Beer CEO Jim Koch and Josef Schraedler, managing director of Weihenstephan, told The Associated Press Wednesday that their two companies have been working together for two years on the beer, which they will make and market jointly.

It has yet to be named, but will be marketed in bottles with corks instead of the usual metal caps. It will pack a punch, with 10 percent alcohol.

The Weihenstephan brewery, owned by the state of Bavaria, dates back to 1040 when Benedictine monks began making beer at their cloister outside Munich.

The new beer will also follow Germany’s famed Reinheitsgebot, an ancient purity law — since 1516 — which stipulates that beer can be brewed with only four ingredients: water, malt, hops and yeast.

“We’re creating a brand, a product that never existed before, a very premium brand” Koch told AP.

“Beer can stand with dignity and respect with the best of wine and spirits,” he said, without elaborating on brewing style or price.

© 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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Although they never mention what the beer will be, Im still looking forward to see what they come up with!

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~ by OkieBrewReview on October 21, 2009.

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