Anheuser-Busch Debuts World’s Lowest-Calorie Beer
ST. LOUIS (Aug 2009) – Today, Anheuser-Busch launched SELECT 55, the world’s lightest beer, in select test markets spanning the U.S. A smooth, light golden lager with 55 calories and 1.9g carbohydrates per each 12-ounce serving, SELECT 55 answers a growing demand among a segment of adult drinkers who are seeking lower-calorie alcohol beverages to complement their busy lifestyles.
Whether adult drinkers are looking for light refreshment after a busy day or if they simply enjoy delicious calorie-conscious foods and beverages, SELECT 55 offers an unparalleled clean, crisp flavor with fewer calories than any other beer currently available.
“SELECT 55 is ideal for adults who want to enjoy beer without feeling guilty about the calories,” said Pat McGauley, vice president of Innovation, Anheuser-Busch, Inc. “Perfect for a variety of occasions, adults will enjoy SELECT 55 at a double-header baseball game, while grilling on a hot summer day or relaxing at home with friends.”
Featuring a light golden color, SELECT 55 is made with caramel malts and a blend of imported and domestic hopping. Brewed to complement the full-flavor of Budweiser SELECT, SELECT 55 features a unique recipe that gives the beer its crisp finish with aroma notes of toasted malt and subtle hopping.
SELECT 55 is available in 15 markets across the country including: Tampa, Ft. Myers, Orlando (FL), Chicago, Peoria (IL), Louisville, Green Bay, Bloomington (IN), Cincinnati/Dayton, Des Moines (IA), San Diego, Dallas, Austin, Wichita Falls (TX) and Arizona.
Brewed at Anheuser-Busch’s St. Louis brewery, SELECT 55 is available in 12-ounce, clear signature crown glass bottles in 6- and 12-packs, and 12-ounce aluminum cans in 12- and 18-packs.
Based in St. Louis, Anheuser‑Busch is the leading American brewer, holding a 49.2 percent share of U.S. beer sales. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser‑Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired Global Companies list in 2009. Anheuser‑Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world’s largest recyclers of aluminum cans. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit http://www.anheuser-busch.com.
And in related news, Anheuser-Bush announced today that, along with MillerCoors, they will be raising their prices starting this fall.
But neither brewer would say how big the increases would be. But rather said the increases will be made on a local basis, depending on the market.